CATS Studio
Brand Activation

MTS — AR Photo Booth

Phygital AR photo booth developed for MTS, from idea through realization, in collaboration with agency Orange. Installed at MTS Live Hall.

CLIENT

MTS

YEAR

2023

FORMAT

Phygital AR photo booth installation

ROLE

Idea development, visualization and realization; AR content production

OUTPUT

Permanently installed at MTS Live Hall

MTS — AR Photo Booth

Short description

CATS developed a phygital AR photo booth for MTS — from idea to realization — in collaboration with agency Orange. The booth is installed at MTS Live Hall.

CATS role

Full development cycle: idea, visualization and realization. AR content by Dustin Mellow. Creative producer: Vlad Budanov.

Scope

  • Concept and idea development
  • Visualization
  • AR content production
  • Physical installation (phygital)

Format

Phygital AR photo booth. Permanent installation.

  • Multimedia Installations

Media TODO

  • Add previewVideo — vertical crop from “showroom (1).MP4” master
  • Installation photography at MTS Live Hall

Notes / needs confirmation

  • Agency: Orange — confirm credit visibility before publishing

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