CATS Studio
Creative ManagementLive ExperienceBrand Activation

MTS — Platform Show Concept

Award-winning show concept for MTS ecosystem brand. Three dynamic stage platforms rearranging to highlight key messages. AI and technology-focused content strategy. VR presentation produced for the client pitch.

CLIENT

MTS

YEAR

2022

FORMAT

Live show concept. Three-platform dynamic stage design. Show content production. VR pitch presentation.

ROLE

Full creative concept, content strategy, show design, VR presentation production

OUTPUT

Award-winning project

MTS — Platform Show Concept

Short description

CATS developed the Platform show concept for MTS’s ecosystem brand — a dynamic live show format built around three stage platforms that continuously rearranged to highlight key messages. The content strategy was built around artificial intelligence, new technologies and modern business solutions. CATS also produced a VR presentation for the client pitch. The project won an industry award.

CATS role

Full creative concept and show design. CATS developed the Platform concept from the ground up: stage configuration, content strategy, messaging hierarchy, and the VR pitch presentation.

Scope

  • Creative concept development (Platform show)
  • Stage design concept (three rearranging platforms)
  • Show content strategy (AI, technology, business solutions focus)
  • Content production for the show
  • VR presentation for client pitch

Format

Live show concept. Multi-platform dynamic stage. Show content for technology-focused brand event. VR presentation format for pitch.

  • Creative Management
  • Multimedia Installations

Media TODO

  • Cover image — key frame from “MTS Platform.mp4” master (already vertical)
  • previewVideo — trimmed from “MTS Platform.mp4” master
  • VR presentation assets or screenshots
  • Award citation details and award name (TODO: confirm which award)

Notes / needs confirmation

  • “Award winning” confirmed from presentation — specific award name not mentioned in PDF, needs confirmation
  • Year listed as 2022 — confirm from project files
  • “Three platforms constantly rearranged” confirmed from presentation
  • VR client presentation confirmed from presentation

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