MTS — Holographic Media Installation
30 sqm immersive media installation at Moscow City featuring 64 holographic fans and contactless Leap Motion control. Produced in partnership with ORANGE agency.
Media TBD — place at
/cases/mts-media-installation/images/cover-vertical.jpg
Short description
CATS conceived and produced a large-scale immersive media installation for MTS at Moscow City. The installation measured 30 sqm in footprint, stood 4 metres high, and used 64 holographic fan units to create the illusion of floating 3D content. Designed during the pandemic, it used Leap Motion sensors for contactless interaction.
CATS role
In partnership with ORANGE agency, CATS devised the creative concept and produced all holographic content for the installation. CATS managed the content production pipeline and coordinated with technical partners on installation delivery.
Scope
- Creative concept development
- Holographic 3D content production (64-fan display system)
- Contactless interaction design (Leap Motion sensors)
- Installation coordination (in partnership with ORANGE agency)
- Brand space content — MTS digital ecosystem products
Format
Permanent brand zone installation. 30 sqm, 4 m height. 64 holographic fan units. Leap Motion contactless control. Located in Moscow City business district.
Related services
- Multimedia Installations
- Creative Management
Media TODO
- Cover image — installation photo (fans activated, showing 3D content)
- Video of the installation in operation
- Detail shots of the holographic fan array
- Installation photos from Moscow City context
Notes / needs confirmation
- Partnership with ORANGE agency confirmed from presentation
- Year confirmed as 2021 (pandemic era, contactless design context)
- “64 holographic fans” and “30 sqm / 4m” measurements confirmed from presentation
- MTS brand confirmed
- Confirm public status with client
Related Work
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