CATS Studio
Digital ArtBrand ActivationAI Content

VK Clips × Alexandr Subsensus

CATS managed a collaboration between VK Clips and digital artist Alexandr Subsensus. The artist created an original video reflecting experiences of using the service. Frames from the video formed the basis of a 300-item limited physical drop.

CLIENT

VK (VKontakte)

YEAR

2024

FORMAT

Digital art video for brand. 300-item limited physical merchandise drop. Phygital project.

ROLE

Brand × artist collaboration management, video production

VK Clips × Alexandr Subsensus

Short description

CATS managed the collaboration between VK Clips and digital artist Alexandr Subsensus in February 2024. Subsensus created an original video reflecting different impressions of using the VK Clips service. Frames from the video were then used as the basis for a limited physical drop of 300 unique items.

CATS role

Brand × digital artist collaboration management. CATS managed the full process from artist brief through production and the physical drop deliverable.

Scope

  • Brand × digital artist collaboration management
  • Artist brief and production coordination
  • Video production (Alexandr Subsensus)
  • Limited physical merchandise drop (300 unique items from video frames)

Format

Digital art video for a platform brand. Phygital extension: 300-item limited edition physical drop. February 2024.

  • Creative Management
  • AI Content Production

Media TODO

  • Cover image — key frame from Subsensus × VK video master (IMG_2096.MP4, already vertical)
  • previewVideo — vertical crop from same master
  • Merchandise item visuals
  • Drop documentation

Notes / needs confirmation

  • “300 unique items” — confirmed from presentation
  • February 2024 — confirmed from presentation
  • “Reflecting various impressions of using the service” — confirmed
  • VK brand confirmed

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