MTS × Alexandr Subsensus — Brand Campaign
CATS managed a collaboration between MTS and digital artist Alexandr Subsensus for MTS's new logo advertising campaign. Subsensus created an animated video with reflections on the ecosystem of the future — placed on the largest billboards in Moscow.
Short description
MTS launched an advertising campaign in support of its new logo and engaged CATS to manage a collaboration with digital artist Alexandr Subsensus. Subsensus created an animated video reflecting on the MTS ecosystem of the future. The content was deployed on the largest outdoor billboards in Moscow.
CATS role
Brand × artist collaboration management. CATS coordinated between MTS and Subsensus, managed the production of the animated video, and coordinated delivery for outdoor advertising deployment.
Scope
- Brand × digital artist collaboration management
- Animated video concept and production
- Outdoor advertising asset delivery (large-format billboards)
Format
Animated brand video. Outdoor large-format advertising. Moscow city billboards. April 2023.
Related services
- Creative Management
- CGI Content Production
Media TODO
- Cover image — key frame from “Sub Sensus MTS collab.mp4” master
- previewVideo — vertical crop from same master
- Billboard location documentation (Moscow)
Notes / needs confirmation
- “New logo” campaign context — confirmed from presentation
- “Reflections on the ecosystem of the future” — confirmed phrasing from presentation
- “Largest billboards in Moscow” — confirmed from presentation
- April 2023 — confirmed from presentation
Related Work
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