CATS Studio
Digital ArtBrand ActivationCreative Management

MTS × Alexandr Subsensus — Brand Campaign

CATS managed a collaboration between MTS and digital artist Alexandr Subsensus for MTS's new logo advertising campaign. Subsensus created an animated video with reflections on the ecosystem of the future — placed on the largest billboards in Moscow.

CLIENT

MTS

YEAR

2023

FORMAT

Animated brand video for outdoor advertising. Large-format Moscow billboards.

ROLE

Brand × artist collaboration management, animated video production

MTS launched an advertising campaign in support of its new logo and engaged CATS to manage a collaboration with digital artist Alexandr Subsensus. Subsensus created an animated video reflecting on the MTS ecosystem of the future. The content was deployed on the largest outdoor billboards in Moscow.

What CATS did

Brand × artist collaboration management. CATS coordinated between MTS and Subsensus, managed the production of the animated video, and coordinated delivery for outdoor advertising deployment.

Scope

  • Brand × digital artist collaboration management
  • Animated video concept and production
  • Outdoor advertising asset delivery (large-format billboards)

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