CGIDigital ArtBrand Activation

Kris Wu — 20XX Club Digital Avatars

Six photorealistic digital avatar characters for the launch of Kris Wu's 20XX Club label. Each avatar is an exact 3D replica of a performer, styled under the artist's creative direction.

CLIENT

Kris Wu / 20XX Club

YEAR

2021

FORMAT

6 digital avatar characters for label launch introduction presentation

ROLE

Digital character production, creative management

CGI Content Production Creative Management

CGIDigital ArtBrand Activation

Media TBD — place at
/cases/kris-wu-20xx-club/images/cover-vertical.jpg

Short description

For the launch of Kris Wu’s 20XX Club label in June 2021, CATS produced six digital avatar characters — photorealistic 3D replicas of each performer in the group. Each avatar was styled under the artist’s creative direction, reflecting the individual character of each 20XX Club member. The avatars were used in the label launch introduction presentation.

CATS role

Digital character production and creative management. CATS produced all six avatars and managed the production pipeline for the label launch deliverable.

Scope

6 digital avatar characters (photorealistic 3D replicas)
Character styling per artist’s direction
Label launch introduction video/presentation production

Format

Digital avatar characters. Label launch presentation format. June 2021.

CGI Content Production
Creative Management

Media TODO

Cover image — avatar render (one or composite of all 6)
Video link to the label launch introduction
Individual character renders

Notes / needs confirmation

“6 digital avatars — exact copies of the performers” — confirmed from presentation
“Artist added his unique style” — confirmed (Kris Wu directed the styling)
June 2021 — confirmed from presentation
International project (Chinese music market)
Confirm NDA status / public permissions

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